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Request a development store – Need more time developing your site? If you prefer to take your time developing your site and store layout, we can assist in setting up a development store.
You’ll also get an invite to our community page of like-minded business owners and self-starters. + You get a TON of bonuses from A.I.-powered Ad creation, targeting suggestions and content ideas. We want our tribe to succeed!
Request a development store and be part of the FatFIRE.me Tribe
Set up a separate email account for your store.
You can start off with a free @gmail.com account but you want to get a @yourdomain.com email as it adds credibility.
We recommend Google Workspace for your own branded email
Google Workspace 14-day free trial
A free option would be Zoho which has 5 free branded email accounts. The interface isn’t as polished as Google Workspace though.
Shopify Theme Selection
You can start with a free theme (Debut is a good starter) but our favourite paid theme is Launch
Checklist
Register domain domains. google or cloudflare.com or getname.tech [Cloudflare has the cheapest renewal rates]
Logo [ Use Canva or engage someone on Upwork ]
Sample product ordered from supplier WITH YOUR LOGO
*The First sample may cost higher per unit as it’s a small run but it will help build your brand immensely.
Product Photography [DIY or shipped directly to a product photographer on Upwork]
Full product on white background
Close-up of specific features of the product
Lifestyle photos of the product being used
Keep high-resolution images, and create a duplicate set to upload (Duplicate set should be optimized) We recommend ImageOptim on the Mac for compression.
Website copywriting
The descriptions and text are very important, we use Jasper.ai as it creates titles and descriptions Google loves. Templates we use SEO Product Page Title & Meta Descriptions & Unique Value Propositions
Customize Typography so that it looks unique and not too generic
Edit the product page Title and Meta to reflect your product’s benefits and the pain points it addresses
Edit homepage Title and Meta (Again with Jasper.ai )
Add Google Analytics code
Shopify>Sales Channels>Online Store>Preferences
Set up Google Search Console
Tie Google Search Console to Google Analytics
Add Google Tag Manager
Add Facebook Pixel (Shopify Help File)
Make sure you have the following pages
About us
Contact us
Terms of service
Privacy Policy *** Very important as you will be using Ads and tracking
FAQ page (Clients who request a sample store from us will have a pre-populated list of questions generated for them and their keywords)
Set up Social Media Pages [Omnipresence] Put your website in any profile bios and get the same/similar username where possible so that you’re consistent
Instagram
Facebook
Twitter
LinkedIn
TikTok
Paid Plugins which are worth the monthly price
Loox Reviews (14-day free trial) Photo reviews can help when you are ready to launch
SMSBump (Free tier) sends reminders for abandoned carts and increases conversions by offering coupons to make that sale.
Klaviyo (Free tier) - Email marketing follow-ups and sequences.
Recart Facebook SMS Marketing Facebook remarketing with messenger *Hit them from multiple channels for additional impressions and conversions
Getname.Tech has a lot of different TLDs
Content Toolkit
Copywriting Start FREE with Jasper.AI Jasper uses AI to craft perfect headlines for your product.
SEO Product Page Title & Meta Descriptions
Unique Value Propositions
Head over to our community and submit your headlines and descriptions and get suggestions on how to improve them!
Graphics and Logos Canva is awesome for creating logos and artwork
ImageOptim to compress images before uploading to Shopify. Speed helps improve the customer experience.
Spy on what apps competitors are using
Go to their shopify site
View Source
Search “apps” and it will list the apps they use
Shopify Settings
Payment Providers
Shopify Payments
Business PayPal
Stripe
Configure Statement Descriptor (This shows up on client bill, be as clear to avoid confusion)
Email settings - how signup option at checkout
Preselect the sign-up option (Great to build your list to offer coupons, upsells or subscriptions to complementary products)
Abandoned Checkouts - Disable here and enable Klaviyo
Which tier? Basic to start, increase as your revenue increases. Enter your revenue at this Shopify Fee Calculator to find the plan which best suits you as the transaction fee reduction can save you a lot.
Set-up shipping rates and zones (based on shipping charges from supplier, give a 20% buffer to be safe)
Focus on ePacket countries to start
